Cookie Policy

1. What are cookies?

Cookies are small text files placed on your device by websites you visit.

They are commonly used to make websites work, remember preferences, improve performance, measure activity, and provide information to website owners.

Some cookies are temporary and are deleted when you close your browser. These are called session cookies.

Other cookies stay on your device for a set period of time or until you delete them. These are called persistent cookies.

2. Similar technologies

This policy also covers similar technologies, including:

• Local storage.
• Session storage.
• Pixels.
• Tags.
• Software development kits.
• Device identifiers.
• Other technologies that store or access information on your device.

Where this policy refers to cookies, it also includes these similar technologies where relevant.

3. What cookies we use

At the time of this policy, our audit found no analytics pixels, no marketing scripts, no tracking tools, no document.cookie use, no localStorage use, and no sessionStorage use in the getginkgo.uk website code.

The waitlist form uses Netlify Forms markup and honeypot handling. This is form handling and spam protection, not marketing or advertising tracking.

We do not currently use optional analytics cookies, advertising cookies, tracking pixels, remarketing tags, or behavioural advertising tools on getginkgo.uk.

If we add analytics, advertising, embedded media, or other optional cookies in the future, we will update this policy and ask for your consent where required before those cookies or similar technologies are used.

4. Strictly necessary cookies

Strictly necessary cookies are needed for a website to work properly.

These may include cookies or local storage used for:

• Website security.
• Remembering your cookie preferences.
• Keeping forms or pages working correctly.
• Protecting the website from misuse.
• Managing basic website functionality.

These cookies do not require consent because they are needed to provide the website or a service you have requested.

You can block these cookies in your browser settings, but parts of the website may not work correctly.

Current strictly necessary cookies and storage

5. Analytics cookies

Analytics cookies help website owners understand how visitors use a website.

They can collect information such as pages visited, time spent on pages, links clicked, browser and device type, and how visitors arrived at the website.

We do not currently use analytics cookies on getginkgo.uk.

If we add analytics later, analytics cookies will only be used where permitted by law and, where required, after you have given consent.

Current analytics cookies

Possible future analytics tools may include Google Analytics or a privacy-focused analytics provider. If added, this section must be updated before those tools go live.

6. Marketing and advertising cookies

Marketing and advertising cookies are used to measure advertising, build audiences, track campaigns, personalise adverts, or understand the effectiveness of paid marketing.

Examples include:

• Meta Pixel.
• Google Ads conversion tracking.
• Google Tag Manager.
• Google remarketing tags.
• Other advertising pixels or campaign tracking tools.

We do not currently use marketing or advertising cookies on getginkgo.uk.

If we use advertising tools in the future, including Meta Ads or Google Ads, we will update this policy and ask for your consent before those cookies, pixels, tags, or similar technologies are used.

Current marketing and advertising cookies

Possible future advertising tools may include Meta Pixel, Google Ads conversion tracking, Google Tag Manager, or remarketing tags. If added, this section must be updated with the actual provider names, purposes, and consent requirements before those tools go live.

7. Functional cookies

Functional cookies allow a website to remember choices you make and provide enhanced features.

These may include remembering display preferences, saved settings, embedded content preferences, or other optional choices.

We only use functional cookies where they are necessary or where you have given consent, depending on the purpose of the cookie.

Current functional cookies

8. Third-party cookies

Some website features may load content from third-party services. These services may set their own cookies or use similar technologies.

Examples include embedded videos, maps, chat widgets, analytics tools, payment tools, advertising pixels, or tracking tags.

We do not currently use third-party cookies on getginkgo.uk.

If third-party tools are added in the future, we will update this policy and, where required, ask for your consent before those tools load.

Current third-party services

9. Future advertising and tracking

We may use advertising platforms in the future to promote Ginkgo.

This may include Meta Ads, Google Ads, conversion tracking, remarketing, campaign measurement, or similar tools.

Before any advertising or tracking tools are added:

• We will update this Cookie Policy.
• We will identify the providers we use.
• We will explain what those tools do.
• We will ask for consent where required.
• We will make sure optional advertising and tracking tools do not load before consent.
• We will provide a way to change cookie preferences later.

We will not use advertising cookies or tracking pixels without the appropriate consent mechanism in place.

10. Managing cookies

If we use optional cookies, you will be able to manage your preferences through a cookie banner or preference centre.

If we do not use optional cookies, a cookie banner or preference centre may not be shown.

You can also control cookies through your browser settings.

Most browsers allow you to:

• See what cookies are stored.
• Delete individual cookies.
• Block third-party cookies.
• Block cookies from specific websites.
• Block all cookies.

Blocking all cookies may prevent parts of the website from working correctly.

Strictly necessary cookies cannot be switched off through our website if they are needed to provide the service you have requested.

11. Changes to this policy

We may update this Cookie Policy from time to time.

We may update it when:

• We change the cookies or similar technologies we use.
• We add analytics, advertising, embedded media, or other third-party tools.
• Regulations or guidance change.
• We improve how we explain our cookie practices.

The "Last updated" date at the top of this page shows when the policy was last changed.

12. Contact us

If you have questions about this Cookie Policy or how we use cookies and similar technologies, contact us:

Email: hello@getginkgo.uk

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