Cookie Policy

1. What are cookies?

Cookies are small text files placed on your device by websites you visit.

They are commonly used to make websites work, remember preferences, improve performance, measure activity, and provide information to website owners.

Some cookies are temporary and are deleted when you close your browser. These are called session cookies.

Other cookies stay on your device for a set period of time or until you delete them. These are called persistent cookies.

2. Similar technologies

This policy also covers similar technologies, including:

• Local storage.
• Session storage.
• Pixels.
• Tags.
• Software development kits.
• Device identifiers.
• Other technologies that store or access information on your device.

Where this policy refers to cookies, it also includes these similar technologies where relevant.

3. What cookies we use

We use local storage to remember your cookie choice. If you accept optional cookies, we load Meta Pixel to measure website page views and help understand advertising performance. We do not load Meta Pixel before you accept.

The contact form uses Netlify Forms markup and honeypot handling. This is form handling and spam protection, not marketing or advertising tracking.

We do not currently use separate website analytics or other advertising pixels.

4. Strictly necessary cookies

Strictly necessary cookies are needed for a website to work properly.

These may include cookies or local storage used for:

• Website security.
• Remembering your cookie preferences.
• Keeping forms or pages working correctly.
• Protecting the website from misuse.
• Managing basic website functionality.

These cookies do not require consent because they are needed to provide the website or a service you have requested.

You can block these cookies in your browser settings, but parts of the website may not work correctly.

Current strictly necessary cookies and storage

5. Analytics cookies

Analytics cookies help website owners understand how visitors use a website.

They can collect information such as pages visited, time spent on pages, links clicked, browser and device type, and how visitors arrived at the website.

We do not currently use a separate website analytics tool. Meta Pixel measures page views for marketing purposes after consent, as explained below.

If we add analytics later, analytics cookies will only be used where permitted by law and, where required, after you have given consent.

Current analytics cookies

Possible future analytics tools may include Google Analytics or a privacy-focused analytics provider. If added, this section must be updated before those tools go live.

6. Marketing and advertising cookies

With your consent, we use Meta Pixel to record a PageView when you load a normal website page and a custom AppStoreClick or GooglePlayClick event when you click the corresponding store badge. While Android is coming soon, its badge does not open Google Play; once the app has a public listing, it will link there. These click events include no email address, phone number, name or other customer details. Meta may receive the page URL, browser and device information, and cookie identifiers. It may use this information for advertising measurement and audiences under its own privacy terms. We do not send Ginkgo inventory content to Meta Pixel.

Meta Pixel may set identifiers such as _fbp and _fbc. We load it only after you select Accept. If you reject optional cookies, we do not load it. You can change your choice through Cookie settings in the footer.

Current marketing and advertising technologies

We do not run Meta Pixel on the email confirmation or password-reset handoff pages because those URLs can contain single-use sign-in tokens.

7. Functional cookies

Functional cookies allow a website to remember choices you make and provide enhanced features.

These may include remembering display preferences, saved settings, embedded content preferences, or other optional choices.

We only use functional cookies where they are necessary or where you have given consent, depending on the purpose of the cookie.

Current functional cookies

8. Third-party cookies

After you accept optional cookies, Meta Pixel loads from Meta and may set cookies or use similar technologies. Meta's own privacy terms describe how it handles information it receives. We do not currently use other third-party tracking tools on this website.

Current third-party services

9. Future advertising and tracking

If we add other advertising or tracking tools, such as Google Ads conversion tracking or remarketing tags, we will update this policy, explain their purposes, and ask for consent where required before they load.

10. Managing cookies

Use the cookie banner to accept or reject optional Meta Pixel tracking. You can reopen it using Cookie settings in the footer. Rejecting after previously accepting removes Meta cookies set for this site where possible and reloads the page to stop the Pixel; earlier page views already sent cannot be recalled.

You can also control cookies through your browser settings.

Most browsers allow you to:

• See what cookies are stored.
• Delete individual cookies.
• Block third-party cookies.
• Block cookies from specific websites.
• Block all cookies.

Blocking all cookies may prevent parts of the website from working correctly.

Strictly necessary cookies cannot be switched off through our website if they are needed to provide the service you have requested.

11. Changes to this policy

We may update this Cookie Policy from time to time.

We may update it when:

• We change the cookies or similar technologies we use.
• We add analytics, advertising, embedded media, or other third-party tools.
• Regulations or guidance change.
• We improve how we explain our cookie practices.

The "Last updated" date at the top of this page shows when the policy was last changed.

12. Contact us

If you have questions about this Cookie Policy or how we use cookies and similar technologies, contact us:

Email: hello@getginkgo.uk

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