Building Ginkgo: What We Got Wrong in the First Version
An honest account of what we assumed about how people organise their homes and what we had to unlearn.
The Ginkgo Journal
Thoughts on living with less mental clutter.
Ideas on home organisation, memory, and the small habits that make daily life feel calmer.
AI in the Home: What Actually Helps (And What's Just Hype)
A clear-eyed look at where AI genuinely improves home life and where it is a solution looking for a problem.
Property Inventory Management: A Better Way for Landlords and Letting Agents
How modern landlords and letting agents are moving beyond paper checklists and what a digital inventory actually needs to do.
The Family Home Inventory: A Practical Guide
How to create a shared household inventory that the whole family actually uses without turning it into a second job.
The 10 Things People Lose Most Often at Home (And What to Do About Each)
From keys to reading glasses, the objects we lose most frequently, plus the most effective strategies for each.
The Calm Home: How to Build an Organisation System That Actually Sticks
Most home organisation systems collapse within a month. Here is why, and what a sustainable system actually looks like.
Why We Forget Where We Put Things (And What to Do About It)
The science behind everyday forgetting and why your brain is not broken, it is just doing its job.
Introducing Ginkgo: Your Memory for Where Things Live
We've been building something. Here's what it is, why we built it, and what we hope it becomes.
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