Your right to deletion
Under UK GDPR Article 17, you have the right to request erasure of your personal data ("right to be forgotten"). We will honour this right in accordance with our legal obligations.
You can request deletion of your Ginkgo data at any time, for any reason.
How to request deletion
In the app (recommended)
- Open Ginkgo and go to Settings
- Tap Account
- Scroll to the bottom and tap Delete account
- Read the confirmation screen carefully
- Enter your password to confirm
- Tap Delete my account
Your deletion request is processed immediately. Your account becomes inaccessible straight away, and we aim to delete your account and inventory data within 30 days, unless we need to keep certain information for legal, security, accounting, dispute-resolution, or regulatory reasons.
By email
If you cannot access your account, or prefer to request deletion by email, send a message to privacy@getginkgo.uk with:
- Subject line: Data deletion request
- The email address associated with your account
- Confirmation that you want all your data deleted
We may ask you to verify your identity before processing the request. We will confirm when the deletion is complete.
What gets deleted
When your account is deleted, we permanently erase:
- Your name and email address
- All items, locations, tags, notes, and inventory data you have added
- All photos you have uploaded
- Your household membership and any associated household data (if you are the last remaining member)
- Your communication history with us (support emails), subject to legal retention requirements
- Login history and session data
What we may retain
We may retain limited data after account deletion where we have a legitimate legal basis to do so:
- Legal and regulatory obligations: Records required for tax, accounting, or legal compliance purposes, for the period required by law
- Anonymised analytics: Aggregated, anonymised usage data that cannot be linked to you is not considered personal data and is not deleted
- Fraud prevention: Where we have reasonable grounds to suspect fraudulent activity, we may retain limited records for the period necessary to investigate
We do not retain your inventory content or photos beyond the deletion timeline under any circumstances.
Deletion timeline
Following a deletion request:
- Immediately: Your account is deactivated and you can no longer sign in
- Within 30 days: We aim to delete your account and inventory data from active systems, unless we need to keep certain information for legal, security, accounting, dispute-resolution, or regulatory reasons
- Within 90 days: Backup copies may remain before being overwritten or deleted
We will send a confirmation email when deletion is complete.
App store deletion requests
Apple's App Store policies require apps to provide a mechanism for users to request account and data deletion. Ginkgo meets this requirement through the in-app deletion process described above.
If you have downloaded Ginkgo from the App Store and cannot access your account to delete it, please email privacy@getginkgo.uk and we will process your request manually.
Questions
If you have questions about data deletion that aren't answered here, contact us at privacy@getginkgo.uk. We aim to respond within two working days.
If you are not satisfied with our response, you have the right to contact the Information Commissioner's Office (ICO) at ico.org.uk.