What Data Does Ginkgo Store?
A clear breakdown of the information Ginkgo holds about you and your account.
We believe you should know exactly what data we hold. Here’s a plain-language breakdown.
Account data
- Email address (used for sign-in and communication)
- Name, if you add it to your account
- Account creation date and last login date
- Subscription and purchase status (whether your account has Ginkgo Plus or Founder Pass — never your payment card details)
Inventory data
- Item names, descriptions, and notes
- Locations, zones, and containers, including their hierarchy
- Tags, people, projects, project tasks, and reminders
- Photos (compressed) and AI-generated project cover images
- Activity history — a record of changes made in your account, such as items added or moved
- Dates records were added and updated
AI permission records
If you allow any of Ginkgo’s optional AI features, we store which feature you allowed, when, and which version of the disclosure you accepted — so the app knows what you’ve permitted and you can withdraw it later. These records contain no inventory content. Voice recordings and photos sent for AI processing are used to run your request; the results you confirm (items, transcript-based commands, project drafts, cover images) are what get stored. See AI Features and Your Privacy.
Usage data
- App usage patterns (e.g. which features you use, how often)
- Device type and operating system version
- App version
- Crash reports
Usage data is associated with your account id in our analytics tools so we can investigate problems you report. It is never used for advertising and is not shared for cross-app tracking.
What we do not store
- Payment card details (handled entirely by Apple or Google)
- Your home address or physical location — Ginkgo has no access to GPS; “locations” are just names you create, like “Garage” or “Loft”
- Any data from your device other than what you explicitly add to Ginkgo
How long we keep your data
We keep your account and inventory data for as long as your account is active. If you close your account, we aim to delete your account and inventory data within 30 days, unless we need to keep certain information for legal, security, accounting, dispute-resolution, or regulatory reasons. Backup copies may remain for up to 90 days before being overwritten or deleted.
For full details, see our Privacy Policy.
Your rights
You have the right to:
- Access your data — request a copy by emailing privacy@getginkgo.uk
- Correct inaccurate data (edit within the app)
- Delete your data (see Requesting data deletion)
- Object to processing (contact us at privacy@getginkgo.uk)
These rights are established under UK GDPR.
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